Week 5

Niche
noun  ( POSITION ) niːʃ//nɪtʃ

Definition : A focused, targetable part of a market.

Toyota company

Example of a corporation's niche market

Toyota is a huge multinational company. At first glance, it appears that Toyota focuses on the auto business as a whole both from a marketing and production standpoint. This view is correct. Notwithstanding this fact, Toyota is excellent when it comes to niche marketing.
Toyota will search for niches for which it can supply a product in need. Toyota was one of the first companies to realize there was a group of car buyers who would be very interested in environmentally friendly cars. To answer this need, it came up with the legendary Prius. The Prius is the first mass production hybrid car. Where other car manufacturers saw Toyota taking a huge risk, Toyota saw it as an opportunity to identify a new niche and establish its brand in that niche. In marketing, it is often the first brand on the scene that takes the day.
http://www.marketingtitan.com/what_is_niche_marketing



Trademark

Definition : A distinctive name, symbol, motto, or design that legally identifies a company or its products and services, and sometimes prevents others from using identical or similar marks.

Trade mark of Toyota company

What do you think the trademark tells you about the characteristics of the corporation?

Answer: Trademark can tell me what is the characteristics of their company by trademark will tell me what is the symbol of this product.For example TOYOTA, the trademark of Toyota have the name and logo that I can know that It is Toyota.  There are three ovals, it make me think about the good relationship between Toyota and customer.

Sentence of trademark
I start doing business about bag and I have to design my trademark for my product.



Royalty fee

Royalty ˈrɔɪ.əl.ti//-t ̬i
Definition : the people who belong to the family of a king and queen

Royalty fee
Definition : A payment made for the use of property, especially a patent, copyrighted work, franchise, or natural resource. The amount is usually a percentage of revenues obtained through its use.

loyalty  ˈlɔɪ.əl.ti//-t ̬i/
mean : faithfulness, dependability

Sentence of royalty fee
I have to pay royalty fee when I buy the franchise of 7-11 shop.

http://www.investorwords.com/4330/royalty.html
http://consulting.about.com/od/glossaryfaq/g/CF_RoyaltyFee07.htm
http://thesaurus.com/browse/loyalty



Synergy /ˈsɪn.ə.dʒi//-ɚ-/

Definition : Arrangements which are mutually beneficial to the parties involved.

Synonyms:

alliance, coaction, combined effort, harmony, symbiosis, synergism, team effort, teaming, teamwork, union, unity, working together

Sentence of synergy

A company and B copany are synergy.

http://thesaurus.com/browse/Synergy

http://www.investorwords.com/4853/synergy.html

Franchising

Definition : Arrangement where one party (the franchiser) grants another party (the franchisee) the right to use its trademark or trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications. The franchisee usually pays a one-time franchise fee plus a percentage of sales revenue as royalty, and gains (1) immediate name recognition, (2) tried and tested products, (3) standard building design and décor, (4) detailed techniques in running and promoting the business, (5) training of employees, and (6) ongoing help in promoting and upgrading of the products. The franchiser gains rapid expansion of business and earnings at minimum capital outlay.

Verb of franchising is Franchise

Franchise mean grant a franchise to(sb).

franchiser

Definition :An entity such as a company or producer that allows its products or services to be franchised. This entity essentially grants permission to other firms to provide the products or services to its customer under the same name and pre-determined pricing. The franchiser still maintains a number of controlling factors related to the franchise.

franchisee

Definition : One who purchases a franchise. The franchisee then runs that location of the purchased business. He or she is responsible for certain decisions, but many other decisions (such as the look, name, and products) are already determined by the franchisor and must be kept the same by the franchisee. The franchisee will pay the franchisor under the terms of the agreement, usually either a flat fee or a percentage of the revenues or profits, from the sales transacted at that location.

Sentence of franchising

Mc Donald have many franchising. 

http://www.businessdictionary.com/definition/franchisee.html
http://thesaurus.com/browse/franchise